Volkswagen Announces All-New Service Retention Program

AUBURN HILLS, Mich.—Volkswagen Group of America today announced that PEAK PERFORMANCE will be the exclusive provider for their new industry-leading service retention program, named Volkswagen TRAC – Target & Retain Aftersales Customers. TRAC was exclusively designed by Volkswagen to increase customer retention and brand loyalty through targeted customer segmentation for enriched one-to-one marketing.“We are excited that PEAK PERFORMANCE will be helping us turn our vision into reality with this world-class service retention program,” says TJ Dolliver, parts and service marketing manager at Volkswagen Group of America.The program will be offered to all dealers and subsidized 100 percent by Volkswagen Group of America as part of their new service retention and parts marketing strategy to increase service traffic and part sales. PEAK PERFORMANCE has existing relationships with over 200 Volkswagen dealers. Moving forward, PEAK PERFORMANCE will execute and launch this program to all dealers in 2008.PEAK PERFORMANCE is a leader in providing CRM products and services to the automobile industry. Since 1991, PEAK PERFORMANCE has set the tone for quality and satisfaction among both dealers and manufactures alike-- along with delivering tremendous return on investment to dealerships across the US. PEAK PERFORMANCE has partnerships with 14 OEM brands, and services thousands of dealers nationwide.